Five Rights to Selling Your Home

In order to sell your home in smallest amount of time and for the greatest return, you need to make sure that it gets maximum buyer exposure by following the five rights: house right, yard right, price right, market right, and selecting the right realtor®. I’d be delighted to talk with you about how we can work together to get the best price in the shortest time for your home. – With Team Marti, you get two for the price of one, Merle AND Marti Reeder!

House Right

House Right refers to the overall condition of your home; a small amount of work can add value for you in the sale price. De-clutter, de-personalize, pack away, give away, throw away. Deferred maintenance should be addressed. Bathrooms and kitchens are very important to a home-showing, so they need to be spotless and well maintained. It’s also important to have the carpets cleaned and to wash all the windows. Pack up all your personal effects and knick-knacks. When your home is on the market, it could be shown at any given time, so you need to keep on top of the cleaning and organization as much as possible.

Yard Right

It’s very common for buyers to drive by a home to determine whether or not they want to view the inside—and the outward appearance of your home can be that determining factor. As such, it’s very important to get your yard in as pristine condition as possible. If you have flowerbeds, it helps to keep them weeded and the plants pruned. Walkways and decks should be routinely swept clean and lawns should be mowed. The most important thing to remember is that first impressions make a difference.

Price Right

The key to a successful sale lies in correctly pricing your home. Depending on the market, the kick-off weekend, and up to the first 2-3 weeks, on the market are the most important because it is the time in which your home is considered “new on the market.” If your home is not priced appropriately, you could miss this window of opportunity, compromising the value. Furthermore, overpricing can lengthen the marketing time, likely resulting in a lower selling price than would have otherwise been obtained had the home been accurately priced from day one. The best approach is to work closely with your Realtor® to develop a pricing strategy based upon similar homes that have sold near you combined with other factors.


Marketing Right

Once your home has been appropriately prepared for sale, it’s show time! Everything from paper flyers & neighborhood mailers to social media & online advertising can be successful at attracting buyers. The internet offers the most effective form of marketing because it provides an online resource for buyers and other real estate agents to preview your home the instant it comes on the market. – A major part of marketing right is having the house sparkling clean and staged with professional photo/videography.

The Right Agent

The final point and perhaps the most important is choosing the right real estate professional. A quality real estate agent is someone who listens to you, understands the market, has a deep understanding of the local area and is able to communicate in an effective way to meet your needs. In addition to this, your agent should provide personalized service, be flexible, and have excellent negotiation skills. Remember, the overall experience will be much more successful & enjoyable if you select someone you like and trust.

Marti Reeder, Realtor, Managing Broker